How Do I Create A Social Media Publishing Schedule?
As I was posting on Facebook this morning my simple post turned into a culmination of how I advise my clients on the #1 question I receive: How do I create my social media publishing calendar? 1. Print A Calendar 2. Add IMPORTANT DATES in your Organization including product launches or service affecting dates. (Holidays, training, vacations, fun observances that apply to your business – Ex. National Donut Day if you sell donuts.) 3. Add COMMUNITY events/organizations you are involved in, are important to you or that you want to create....
read moreMastering Marketing Monday’s: Give Me A “A”!
Welcome back to Mastering Marketing Monday’s! Every Monday I share a practical TO-DO to help you become CONSISTENT and CONFIDENT in your marketing. The last several weeks we have been digging in to the marketing plan I created and use with my clients called the The CREAM method. In Part 1: we covered Give Me A “C” for COMMUNITY. Part 2 was “R” for Recreation or “Get Real”. Last week was “E” for Education and today Today’s focus is “A” for Advocacy. Every business is a REBEL with a cause (or two) what’s...
read moreMastering Marketing Monday’s: Give Me A “E”!
Welcome back to Mastering Marketing Monday’s! Every Monday I share a practical TO-DO to help you become CONSISTENT and CONFIDENT in your marketing. Last week we started a sneak peek at the marketing plan I created and use with my clients called the The CREAM method. In Part 1: we covered Give Me A “C” for COMMUNITY. Part 2 was R for Recreation or “Get Real”. Today we are discussing E for Education. The Most Valuable Client is an Educated One! That’s why I’m taking the time to talk with you today. I know that you can watch...
read moreMastering Marketing Monday’s: Give Me A “R”!
Welcome back to Mastering Marketing Monday’s! Every Monday I share a practical TO-DO to help you become CONSISTENT and CONFIDENT in your marketing. Last week we started a sneak peek at the marketing plan I created and use with my clients called the The CREAM method. In Part 1: we covered Give Me A “C” for COMMUNITY Today we are talking about R- “Get Real” We all have to have SOME RECREATION! Take 2 minutes to be sure you are on track and NOT in risk of BURNOUT! Have A Great Mastering Marketing Monday! Kym Lamb...
read moreMastering Marketing Monday’s: Give Me a “C”!
Do you need accountability in your marketing? Do you need a weekly reminder…maybe even a kick in the pants to get you to do what you need to do… to ensure that you will still be able to do WANT you do …tomorrow? Well, me too! So I have created Mastering Marketing Monday’s where I share a practical TO-DO to help you become CONSISTENT and CONFIDENT in your marketing and help you…help yourself! This week: A Sneak Peek at The CREAM Method. There are 5 parts to this plan that provides daily, monthly and annual...
read moreTag You’re It
With all of the ways we have to communicate today…you would think we would be the most connected, educated, self-encouraging and socially aware society that ever existed. You would think. As a social media manager, project coordinator, marketing designer and mom, I find that all the new technology can not change one thing…PEOPLE. Talking with a client today, I shared with her a pattern that has not changed, I call it Tag You’re It. It goes like this: You have a project to complete. The first step is to contact ...
read moreThat Was Then…This Is Now
So…where are your pictures? In your wallet? (Shhh. I won’t tell anybody!) Are they on your phone? The average iphone user has over 500 images on their phone! Have you painstakingly handcrafted and meticulously designed acid paper free albums for every child? It is hard to believe it has been just over a decade since we started pointing and clicking our lives to digital memories. But do you miss the old cameras? Actually holding a picture in your hand with the white edge and date stamped? My friend, Deanna, reminisced, “I miss the cameras...
read moreWhat’s In Your Cup: Social Media for Business
What Does a Yoga Instructor, Alpaca Farmer, Wellness Provider and Text Specialist have in common? They all spent their Monday morning at The Coffee House finding out “What’s In Their Cups?” This is the second class I am teaching to educate local business about using social media tools. Small business owners already have their plates full being owners, creators, marketers , accountants, problem solvers…that adding another task feels daunting. I showed participants how to use their current activities in a new way; NOT...
read moreWhat’s In Your Cup?
We had such a GREAT time at the first local Social Media for Business class “What Does Your Cup Say About You?”: WE’RE DOING ANOTHER ONE! I met Alpaca Farmers (and artist), Nutrition Experts, Yoga Instructors, Global Ministry teams, Text Messaging Specialists and REALLY GREAT PEOPLE that live in my community. Here are the topics for this session: Session #2: What’s In Your Cup? We will learn: 1. What Do I Do? 2. Why Do I Do It? 3. Who Cares? 4. How Do I Share it on the Internet? Apart from that if a person is a patient...
read moreWho Is Driving Your Bus
Who Is Driving Your Bus And Do They Have A Map? I was working with a client yesterday and I asked her, “Who Is Driving the Bus?” (She has worked with me long enough to know I ask silly questions sometimes!) As we discussed all of the people, companies and tools that are required to keep her marketing bus running…she discovered she hadn’t assigned a DRIVER and she didn’t have a MAP. Who is the Best Driver Someone with the talent, tools and time to do the job. In small business world, many owners think this person...
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